Thursday, 7 February 2013

RelioQuick Is Bringing Dr. Philip Kotler In India

Dr. Philip Kotler is a man honour. The father of modern marketing and a living legend, Dr. Kotler is known to have thorough knowledge of Marketing and guess what, he is coming to India for a Full day Certified Training programme on Eight Ways to Grow Your Market Share- Future of Marketing on March 14, 2013 at The Leela Kempinski, Gurgon.

The Future of Marketing will be influenced by an overall movement from purely data-driven to insight-driven marketing that can best be summarized as:

• Understanding buyers' behavior qualitatively versus only by analytics will take on a higher priority as companies seek better ways to connect with buyers and to separate themselves from competitors. The rise of the social buyer will continue to challenge many marketing organizations as they seek to adapt to more complex buyer ecosystems and buying processes.

• There will be a migration taking place from content creation to experience creation as companies seek to help buyers navigate information overload and to make better informed purchase decisions.

• Optimizing the buyers' experience seamlessly across all interaction points will become a priority for organizations as they find differentiating from competitors increasingly harder and more complex.

INTEGRATION: Integration of devices and touch points (integrating digital life with “real life”) will play a key role in companies that want to effectively reach their customers. Brands must be everywhere where their customers are on smartphones, tablets and social media. But it is not just about being everywhere – it is about solving real life problems in digital spaces, with integrated solutions.

RELEVANCE: Relevance will be king. Look at what Facebook is doing with the timeline and news feeds. To reach their consumers, brands must be relevant – sit at your customers' “tables”, listen to what they are talking about, gather all the information and link it to your products and services.

EVOLUTION: With evolution of digital commerce platforms, technology has given people the power to do everything from their phones and digital devices, and this trend is gaining momentum. People don't want to leave their couches - so retailers must find a way to go to their customers' couches.

The Programme would prove to be a wonderful opportunity for all the top corporate and marketing professionals in fine-tuning their skill-sets and credentials at a platform shared by only a select few. Each delegate would receive a certificate personally signed by Dr. Philip Kotler. The prestigious certificate will be a proof of learning the core marketing mantras from the world's #1 Marketing Guru.

"Marketing is a race without a finishing line"- Dr Philip Kotler

1 comment:

  1. Looking forward to this great opportunity of learning more from the Marketing Wizard