Thursday, 24 January 2013

The Inventor of 4 Ps

The Living Marketing Legend

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA.

Professor Kotler, who is the inventor of the "4 Ps" of Marketing (which he has now transformed to "7 Ps") as well as the inventor of "Social Marketing", has been involved in the research & development of marketing for the past 55 years. He is the author of Marketing Management (Prentice Hall), now in its 13th edition, and the most widely used marketing textbook in graduate schools of business around the globe, with more than 20 million copies sold to date. He has authored over 50 other successful books and he has published over 150 articles in leading journals.

He received his Master's degree at the University of Chicago and Ph.D. at M.I.T., both in Economics, and has also received 12 honorary PhDs.

He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler has been named among the Top 50 business gurus since 1998. In 2008 & 2009 Professor Kotler was ranked amongst the top 10 Business Thinkers of the World by The Thinkers 50. See


  1. I guess when it comes to Marketing, he is a true legend.

  2. He is a real man of our time. Who can dispute that he is the Marketing Guru.