Some Achievements of The Living Marketing Legend
- Dr. Kotler authored the most authoritative textbook on marketing: Marketing Management.
- The first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award"
- The inventor of "4 Ps" of Marketing which now he has transformed to "7 Ps".
- The inventor of "Social Marketing"
- The only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.
- Ranked amongst the top 10 Business Thinkers of the World.