Thursday 24 January 2013

Why is he World's #1 Marketing Guru


Some Achievements of The Living Marketing Legend

  • Dr. Kotler authored the most authoritative textbook on marketing: Marketing Management.


  • The first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award"


  • The inventor of "4 Ps" of Marketing which now he has transformed to "7 Ps".


  • The inventor of "Social Marketing"


  • The only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.


  • Ranked amongst the top 10 Business Thinkers of the World.

2 comments:

  1. True. He is the God of all thing Marketing!!! Is he in India?

    ReplyDelete
  2. He'll be coming to India on March 14, 2013 :) Watch this space for more :)

    ReplyDelete